Login & Learn with Jennifer Elder, CSP, CPA

Free for ASA Members – Online Event

Surviving, Pivoting, and Thriving in the Next Normal

Tuesday, May 19, 2020


(Login starting at 3:45pm – you will receive login information after your ASA membership is confirmed)

When the world has changed, you can’t operate your business the same way and expect the same results. Unfortunately, there is nothing normal about the current global situation, and it is going to be that way for a long while. You have two choices, panic or pivot. There is always an opportunity in a disaster if you are willing to be flexible and find the fit between your business model and what your future customers will need from you.

This session will discuss the difficulty of responding to the COVID-19 construction environment, what may happen to your current customer base in the next few years, and ideas to adjust to the “next normal” in order to thrive in what would otherwise be an ongoing disaster for your business.

About the Speaker
Jennifer Elder, CSP, CPA, is a “Visibility Strategist,” specializing in positioning companies within changing markets and dealing with all types of disasters – through branding, communication, creative partnering, and agile leadership.
After 15 years as a CFO in manufacturing, construction, and services, Jennifer understands the difference between information and influence. As a keynote speaker Jennifer is known for being energetic and enthusiastic.  She has presented to over 15,000 people in 48 states and six countries.  She makes the complicated simple, practical and profitable.
Jennifer is the co-author of “Faster Disaster Recovery” published in 2019 by John Wiley and Sons. CPA Practice Advisor named Jennifer one of the Top 25 Women in Accounting in 2018.
Jennifer earned the designation of Certified Speaking Professional (CSP), making her one of only 10 people worldwide who hold both the CPA and CSP designations.
Jennifer currently lives in north of nowhere in Thornton, NH, to enjoy all that New Hampshire has to offer (especially skiing). New Hampshire was the only state to convince her to move off her boat, a 45’ Chris Craft that she, her husband, and their 2 cats lived on for 15 years.
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  • Surviving, Pivoting, and Thriving in the Next Normal
    May 19, 2020
    4:00 pm - 5:30 pm

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