Executive Education: Preparing Your Business for the Next Downturn

Presented by: ASA of Baltimore and ASA of Metro Washington

FOR OWNERS AND C-SUITE EXECUTIVES

ASA MEMBERS AND THEIR INVITED GUESTS ONLY

$75.00 per person

$500 Event Sponsorship (limit 6 – includes 2 tickets)

“We heard Martha-Ann speak at ASA’s National conference in March, and she was excellent! Energetic and knowledgeable, I believe every ASA member needs to hear what she has to say . . . and act on it.” Nick Thrappas, ARC Construction Services

“Martha-Ann is much more than a surety agent! She sees the big picture and how each of our companies should respond in order to grab market share when less-prepared non-ASA-members struggle during the next recession.” Elizabeth Justis, Scaffold Resource

Martha-Ann is a nationally-recognized author, speaker, and expert in rating construction company performance factors and forecasting macro-economic trends and how they will affect the construction industry.

Martha-Ann’s first book, ‘The Human Side of Construction,’ explores the connections between human behavior and financial performance.

Tuesday, June 25, 2019

4:00-6:30pm

Loyola University Maryland-Columbia Graduate Center

8890 McGaw Rd, Columbia, MD 21045

• A brief review of recent economic history and the current indicators that provide the construction industry with a reliable forecast of the timing, depth, and breadth of the next economic downturn

• The current state of the construction industry and how you can position your company to be in a strong position to survive – or even thrive and gain market share – in the next downturn

• How to optimize your leverage as a subcontractor or supplier in a strong economy to negotiate fair contracts and enhance your relationships with GCs

• Scenario planning for growth, maintenance, and recession

• The fundamental elements of preparing your business for the next downturn

• The undeniable, fundamental, critical link between your culture and your financial performance – especially in difficult times