LAST CHANCE TO REGISTER: Preparing Your Business for the Next Downturn

Presented by: ASA of Baltimore and ASA of Metro Washington



$75.00 per person

$500 Event Sponsorship (limit 6 – includes 2 tickets)

FEATURING Martha-Ann Marley, President, M.A. Surety

“We heard Martha-Ann speak at ASA’s National conference in March, and she was excellent! Energetic and knowledgeable, I believe every ASA member needs to hear what she has to say . . . and act on it.” Nick Thrappas, ARC Construction Services

“Martha-Ann is much more than a surety agent! She sees the big picture and how each of our companies should respond in order to grab market share when less-prepared non-ASA-members struggle during the next recession.” Elizabeth Justis, Scaffold Resource

Martha-Ann is a nationally-recognized author, speaker, and expert in rating construction company performance factors and forecasting macro-economic trends and how they will affect the construction industry.

Martha-Ann’s first book, ‘The Human Side of Construction,’ explores the connections between human behavior and financial performance.

Click here to learn more about Martha-Ann

Tuesday, June 25, 2019


Loyola University Maryland-Columbia Graduate Center

8890 McGaw Rd, Columbia, MD 21045

What Martha-Ann will discuss:

  • A brief review of recent economic history and the current indicators that provide the construction industry with a reliable forecast of the timing, depth, and breadth of the next economic downturn

  • The current state of the construction industry and how you can position your company to be in a strong position to survive – or even thrive and gain market share – in the next downturn

  • How to optimize your leverage as a subcontractor or supplier in a strong economy to negotiate fair contracts and enhance your relationships with GCs

  • Scenario planning for growth, maintenance, and recession

  • The fundamental elements of preparing your business for the next downturn

  • The undeniable, fundamental, critical link between your culture and your financial performance – especially in difficult times

  • Executive Session: Preparing Your Business for the Next Downturn
    June 25, 2019
    4:00 pm - 6:30 pm


Venue Website:

8890 McGaw Road, Columbia, Maryland, 21045, United States

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